IDEA: When a brand is older than the United States, you have to find new ways keep it fresh—while still remaining true to the brand.

IDEA: Show how Dallas celebrities integrate The Dallas Morning News into their lives in their own, unique ways.

IDEA: Use its own bottle and label to tell the story of this venerable brand. Adweek named this One of the Top Ten Campaigns of the Decade. 

The sponsorship message is a powerful one and will translate across various media (online, print, video). For these orphans, the difference between a life of unimaginable poverty and a hopeful future is you.

IDEA: It's been said, America doesn't need a Marine Corps. America wants a Marine Corps. We wanted this film to remind all Americans why that's true.

The advertising campaign intertwined several different media—events, promotions, public relations, print, online as well as all the traditional media. 

IDEA: Education is the only way an entire class of children, the "Forgottens" of Rwanda's genocidal wars, would ever be able to survive.

Foundation Rwanda raised money to buy school supplies and uniforms for Rwanda's outcasts. This two minute video tells a little bit of their story and how we were able to help more than 500 enroll in school.

IDEA: Tell the story of the car that was nicknamed "the Ferrari killer." During Ford's Centennial, we re-introduced it as "The Pace Car for an Entire Company."

This is the first of two Super Bowl commercials we created for it.

IDEA: Phillips Petroleum goes to great lengths to protect their communities and the environments where they drill for oil. They asked us to find creative ways to tell those stories for their venerable brand.