IDEA: It's been said, America doesn't need a Marine Corps. America wants a Marine Corps. We wanted this film to remind all Americans why that's true.

The advertising campaign intertwined several different media—events, promotions, public relations, print, online as well as all the traditional media. 

IDEA: Tell the story of the car that was nicknamed "the Ferrari killer." During Ford's Centennial, we re-introduced it as "The Pace Car for an Entire Company."

This is the first of two Super Bowl commercials we created for it.